As an early employee of MindSpring, a national internet service provider based in Atlanta, Georgia, Venture Cranial's founder experienced first-hand the positive effects of these beliefs on both the employees and customers of a small business:

1. We respect the individual, and believe that individuals who are treated with respect and given responsibility respond by giving their best.
2. We require complete honesty and integrity in everything we do.
3. We make commitments with care, and then live up to them. In all things, we do what we say we are going to do.
4. Work is an important part of life, and it should be fun. Being a good business person does not mean being stuffy and boring.
5. We are frugal. We guard and conserve the company's resources with at least the same vigilance that we would use to guard and conserve our own personal resources.
6. We insist on giving our best effort in everything we undertake. Furthermore, we see a huge difference between "good mistakes" (best effort, bad result) and "bad mistakes" (sloppiness or lack of effort).
7. Clarity in understanding our mission, our goals, and what we expect from each other is critical to our success.
8. We are believers in the Golden Rule. In all our dealings we will strive to be friendly and courteous, as well as fair and compassionate.
9. We feel a sense of urgency on any matters related to our customers. We own problems and we are always responsive. We are customer driven.

We want to employ whatever technology suits your business needs the best. Like many in the technology business, we have experience with many different alternatives and have developed our own opinions about which we prefer to work with.

In most cases, a backend powered by Python 3 will be an ideal choice. Python is a great general purpose language that performs well, has a lot of libraries for integrating with third parties and manipulating data and databases, and has a large and rapidly-growing workforce.

Typically, we see either an Ubuntu- or RedHat-based Linux environment which uses a container technology such as Docker for applications. Containers can significantly simplify development and testing by keeping code together and separate from other parts of the system. Containers also improve stability and consistency by providing a single component to test and deploy.

Infrastructure is more complicated because it encompasses a lot of things. In general, choosing an infrastructure is perhaps one of the most important fundamentals because it sets the tone for future work. It's also one of the trickiest because it often varies with size and scope of the product, cost structure and reliability requirements, and the features needed by the product. Generally, a cloud-based solution (be it one of the Big 3 or mid-sized providers) will make the most financial sense because the cost structure scales with the customer base and business over time. Other concerns such as content delivery, networking, complex backups, and more are less common needs for small business.

In all cases, investing in best practices such as version control, proper testing, quality documentation, secure development, and respecting customer and employee privacy is essential.